THE Wild Atlantic Way is featuring on an ITV show which will expose it to millions of UK viewers

The Wild Atlantic Way is currently featuring on ITV.

THE Wild Atlantic Way is featuring on an ITV show which will expose it to millions of UK viewers.

Irish company, Big Mountain Productions, is behind the new series which could be watched by up to 15m viewers over the coming weeks.

Wild Ireland is fronted by renowned TV personality Christine Bleakley who explores the highlights of the world’s longest continuous coastal route by driving, cycling, hiking, swimming and kayaking her way from Malin Head in Co Donegal to Mizen Head in Co Cork.

The first of six 30-minute episodes premiered on British TV screens last Monday at 8pm and will have a six-week run and viewers in Ireland can tune in on UTV Ireland weekly from Wednesdays.

Celebrating the launch of Wild Ireland, An Taoiseach Enda Kenny said: ‘The Wild Atlantic Way is 2,500km of the most captivating coastal scenery you will ever lay eyes on, which is why it is attracting visitors from far and wide. The potential tourism benefit for the rural communities living along our rugged western seaboard is endless and I hope those who tune in to Wild Ireland will be inspired to come and explore the area for themselves.’

Big Mountain is a multi award winning company that specialises in reality and unscripted formats for broadcasters and all platforms.