DID Electrical have been awarded the Guaranteed Irish symbol.
The iconic symbol is regarded as the country’s most trusted and recognised seal of approval for businesses based who support jobs and care for their communities and DID are in good company with over 600 Irish business that have been awarded the prestigious symbol to-date. The Irish family business has 23 stores nationwide, including Bandon, and over 300 employees.
Ken Fox, managing director, DID Electrical said: ‘We’re delighted to receive the Guaranteed Irish symbol.
‘We’ve been proudly Irish owned since 1968 and being Irish has always been an important part of our brand identity.’ ‘In the highly competitive retail environment we see our ‘Irishness’ as a real advantage over our competitors, we know our customers and we understand them because we’re just like them and over the years we have grown as has the modern and diverse Ireland we see today,’ he added.