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West Cork tourism needs ‘robust’ support

January 15th, 2026 9:05 AM

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CORK South-West Deputy Michael Collins has called for more support for the tourism industry as the sector enters a period of uncertainty.

The Independent Ireland leader warned that small towns and rural communities across West Cork could suffer through the coming months unless ‘robust action’ is taken by government.

Recent figures published by the Irish Tourism Industry Confederation indicate that visitor numbers fell during 2025, with overall expenditure and international arrivals down significantly compared with previous years.

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Although some forecasts point to a modest rebound in revenue in 2026, the outlook remains fragile, particularly for regions heavily dependent on overseas tourism.

Deputy Collins said: ‘The people who drive our tourism industry - hoteliers, guesthouse owners, tour operators, local craftspeople and their employees - are facing unprecedented strain.

‘This sector is a cornerstone of our economy and our cultural identity. We cannot afford to let uncertainty define our future. We need targeted supports, strategic marketing to key overseas markets, and policy certainty that gives confidence to business owners, workers and visitors.’

Deputy Collins has previously highlighted concerns over accommodation availability and cost pressures that are affecting competitiveness, particularly in rural areas where capacity limitations risk displacing visitors and undermining local enterprises.

‘We have seen in recent months how vulnerable the industry can be to external shocks,’ he said. ‘That makes it all the more important that we take proactive steps now to safeguard jobs, sustain regional economies, and ensure that Ireland remains a destination of choice.’

The Cork TD reiterated his call for a tourism strategy that would bring forward proposals aimed at strengthening infrastructure, enhancing international promotion and addressing the workforce and cost challenges that continue to burden the industry.

‘As we look to 2026, our focus must be on resilience and renewal,’ he said. ‘Tourism should not be an afterthought in national planning – it should be central to it.’

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