UK-based firm hired to promote Mizen Head

MIZEN Head’s Signal Station has appointed a UK-based marketing company to promote the West Cork tourism landmark.

Phoenix Travel Representation, run by former Tourism Ireland executive Susan Byrne, will provide marketing and travel representation services for Mizen Head Tourism Co-Operative Society Ltd who are responsible for the Mizen Head Signal Station. 

‘We are honoured to provide our services to Mizen Head,’ said Susan Byrne, managing director of Phoenix Travel Representation.

‘Our main focus will be to increase awareness of Mizen Head in the domestic and global markets, to deliver continued growth in visitor numbers. Building relationships with key travel trade will be an important element of our marketing strategy, including an educational and trade training campaign which we will roll out throughout the year. Activity will also include press, consumer and online promotions, to capture the public’s attention and increase global exposure of this beautiful area in Ireland.’

She added that Mizen Head Tourism Co-Operative Society sees significant opportunities for growth as a result of their location on the Wild Atlantic Way and new access developments into Cork Airport. ‘The appointment of Phoenix Travel Representation is set to take advantage of this and of the growing number of overseas visitors to Ireland. Phoenix Travel Representation will also be representing Mizen Head at overseas travel trade events such as World Travel Market 2016 in London, and various ETOA workshops such as Britain & Ireland Marketplace 2017.’

Sue Hill of Mizen Head Tourism Co-Operative said the group was very impressed by Phoenix Travel Representation from the outset. Mizen Head Signal Station receives over 80,00 visitors each year.