GERMANS are being offered a taste of West Cork as part of a new food campaign launched by Tourism Ireland.

The campaign is fronted by German chef and videographer Olaf Deharde, who travelled the Wild Atlantic Way this summer and sampled a bit of kayaking in Skibbereen.

Olaf uncovered the people and stories behind our superb produce – capturing all the special moments along the way in a series of videos which showcase the diverse and breath taking scenery of West Cork.

The It’s All About Food campaign was launched in partnership with German barbecue brand MONOLITH Grill and German tour operator Wolters Rundreisen.

The initiative aims to celebrate Cork’s world-class produce and the passionate producers behind it, highlighting the county as a must-visit destination for German food lovers and outdoor adventurers alike.

Olaf’s journey included harvesting seaweed in West Cork with Atlantic Sea Kayaking.

In the videos, viewers will see Olaf create various dishes, all using locally sourced ingredients, on his outdoor grill in some of the most scenic locations along the Wild Atlantic Way.

The videos, as well as recipes and food stories, are being shared via Tourism Ireland’s social platforms in Germany, as well as via the social channels of the four partner organisations, inspiring German audiences to taste – and travel – their way around Ireland and West Cork.

Tour operator Wolters Rundreisen has launched a new package which translates to English as ‘Road Trip Enjoyable Ireland’, with an itinerary that takes visitors through Cork, Kerry and along the west coast.

The spend by overseas visitors grew by 9% in 2024 bringing €6.9billion to Ireland. Tourism Ireland’s international website (www.ireland.com) offers 21 market sites in seven languages to 18 countries.