THE eight-week television series, Operation Transformation, may be concluding this week, but the work will continue throughout the year with updates on radio, online, and social media. The ongoing programme is designed to keep the tens of thousands of people who have followed the programme motivated.
Each week, almost half a million people tuned in to the RTÉ programme to see the leaders – including our own Clare Scanlan from Castlefreke near Clonakilty – lose weight, get fit, and end up with a whole new perspective on life.
A spokesperson for RTÉ said: ‘Our multi-platform approach to helping people keep motivated on their journey to well-being will include regular updates on our leaders’ progress, new seasonal recipes and exercise plans.
‘We will also be keeping up contact with all the communities and groups who have been following the plan since the start of the year.’
Operation Transformation will be represented at major national events, parkruns nationwide, as well as on RTÉ Radio 1, RTÉ 2FM, Facebook and the broadcaster’s social media accounts.
It is all part of a commitment that was made at the start of the year to help the nation ditch their collective spare tyre as part of the Million Pound Challenge.
The show, which is in its ninth year, remains one of RTÉ’s most popular initiatives. More than 21,000 individuals and 750 groups, some with more than 100 members, have signed up for the Million Pound Challenge and to date they have lost 71,519 pounds.
Testament to the programme’s popularity, the OT website – www.rte.ie/ot – has had more than 6.7 million page impressions since the programme launched on television on January 4th.