Move over fancy lattes. Cork has spoken, and the "real" breakfast of champions is still the Chicken Fillet Roll.
New research released today by Subway reveals just how deep the Rebel County’s love for the deli staple goes. According to the study, a staggering 72% of Cork residents would rather part with €6 for a chicken fillet roll than a high-end coffee.
With the average Cork person tucking into 3.1 rolls per month, the data highlights a local obsession that transcends mere hunger. However, it seems we are also a judgmental bunch when it comes to toppings; 77% of Corkonians admitted that someone’s specific chicken fillet roll order has the potential to give them the "ick."
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A Baked Not Fried Revolution
In response to the findings, Subway has officially launched its own customizable Chicken Fillet Sub nationwide. Aiming to offer a lighter alternative to the traditional deep-fried deli counter version, Subway’s new chicken breast is quadruple-coated and baked to golden perfection.
The move addresses several "pain points" for local roll aficionados
- Size Matters: 53% of Cork consumers wish they could get a larger roll than standard deli options.
- Customization: 49% are searching for more variety in how their roll is built.
- Healthier Twists: By baking the chicken instead of frying it, Subway is pitching to the New Year’s resolution crowd without sacrificing the crunch.
Beating the January Blues
Acknowledging that January is the most cash-strapped time of year, the sandwich chain is leaning into value. From now until January 27th, Subway Rewards members can snag a 30% discount on any Sub.
Whether it is a post-GAA match Footlong or a quick 6-inch between lectures at UCC or MTU, the discount aims to help Cork budgets stretch just a little further until the elusive January payday arrives.
The "Ick" Factor: How Do You Roll?
With the power to customize everything from the bread type to the specific amount of sauce, Subway is putting the "ick" risk back in the hands of the consumer. Whether you are a "stuff it with every salad" person or a "strictly cheese and mayo" purist, the new menu addition ensures that Ireland’s most-debated sandwich remains a staple of the Cork diet.
The new Chicken Fillet Sub is available now in stores across West Cork and the city.
