BY DENIS HURLEY
CASTLEHAVEN GAA Club are set to benefit to the tune of €25,000 after the announcement of a ground-breaking sponsorship deal with TileHaven.
The new agreement, for an initial period of three years, was announced on Wednesday and is billed by the parties as being a first in Cork senior football, with the sponsor’s message featured across all of Castlehaven’s digital platforms.
One of the fastest GAA movers in the age of new media, Castlehaven have a considerable presence on Facebook, Twitter, AudioBoom and Vimeo, meaning that TileHaven will be broadcasting to a ready-made and sizeable audience.
It’s a good fit for the two sides, as TileHaven, a wholesale and retail business importing tiles from around the world, began as a one-man operation in Castlehaven – where the main offices remain – 13 years ago but it now has shops in Bandon, Little Island and Ballymena, Co. Antrim.
‘I knew the innovative sponsorship deal proposed by the club made sense for TileHaven,’ said the company’s managing director, Vivian O’Callaghan.
‘They were ranked among the top ten Gaelic football clubs in the country last year and the Twitter account generated more than four million impressions in 2015. I hope our financial support can help the club achieve its aims over the next few years.’
Castlehaven’s success reflects the way TileHaven has expanded and grown. In 1969, they operated at junior B level but were playing senior ten years later and have won five Cork county championships. This new deal will also see the TileHaven logo on the club’s junior A and U21 teams’ jerseys.
‘We are very proud of the fact that TileHaven began in Castlehaven,’ said club chairman Christy Collins.
‘We believe this deal is a great way to leverage the Castlehaven GAA brand and the digital presence our volunteers have successfully built up over the last number of years.
We hope that this increased exposure for TileHaven will help Vivian and his team achieve their ambitious plans for growth.’