CONSUMERS are being targeted by increasingly sophisticated online scams, according to a new set of case studies released by the Competition and Consumer Protection Commission (CCPC).

The warning comes ahead of the busiest shopping period of the year, creating prime opportunities for scammers to steal from unsuspecting shoppers.

The CCPC is advising consumers to be extra vigilant and to stop and think before rushing into making a purchase.

The case studies, which date between November 2024 and August 2025, reveal losses ranging from €42 to €20,000 and highlight the wide range of methods used to scam consumers.

These include fake websites, phishing emails, fraudulent job offers, rental accommodation scams, and investment fraud.

The CCPC is warning consumers to be especially wary of ads on social media, as scammers are using convincing clones of trusted websites and fake local shops to trick shoppers.

To stay safe, always purchase through the retailer’s official website or app rather than clicking on the social media link.

The CCPC advises following three simple steps: if something feels too good to be true, stop and think before engaging; check for independent reviews on Trustpilot or Reddit; watch out for red flags such as all five-star reviews; always use a credit card, debit card or trusted payment provider rather than a bank transfer. Grainne Griffin, director of communications at the CCPC said: ‘For the sake of your finances and your safety, take care when shopping online.

‘Don’t let tactics like time-sensitive offers or countdown clocks pressure you into making a decision you might regret.'Do your research, take your time, and don’t take risks, no matter how tempting the deal – you can lose an awful lot of money in just a few clicks.’