CLONAKILTY Whiskey has been showcased in Mexico, considered the ‘cocktail capital of the world.’

The Irish Whiskey Association (IWA) recently promoted Irish Whiskey in this market, showcasing Clonakilty Whiskey, Jameson Irish Whiskey and Bushmills Whiskey at an exclusive whiskey tasting hosted at the Residence of the Irish Ambassador to Mexico, targeted at leading bar owners, cocktail-makers, importers and distributors and members of the Irish community in Mexico.

Director of the IWA, Eoin Ó Catháin, spoke at the biennial conference of oriGIn, the representative organisation of Geographical Indications (GIs) worldwide.

‘There is incredible scope for growth in our drinks exports to Mexico. In fact, our export value has increased four-fold in the last four years, albeit from a very low base. The IWSR, which tracks alcohol sales and trends worldwide, has identified Mexico as among the markets with the greatest potential,’ he said.

‘Our greatest challenge is increasing awareness for Irish Whiskey in this competitive marketplace, but occasions such as the GI conference in Morelia, and our Irish Whiskey tasting event in Mexico City, offer the perfect opportunity to do this.’