Have you ‘herd' about Aldi's new Buffalo Boy?

By Kieran O’Mahony

A KILNAMARTYRA man can currently be seen gracing our TV screens in Aldi’s latest ad campaign, sitting astride his 750 kilo buffalo ‘Black Beauty’, promoting his Macroom Buffalo Mozzarella. 

And for Johnny ‘Buffalo Boy’ Lynch, it was a great experience – seeing how an ad was made, despite being thrown off Black Beauty several times during the shoot.

‘Aldi Ireland approached me a year ago about making the ad and seeing as they were the first supermarket to stock my buffalo mozzarella, I said I’d do it as I have a great relationship with them,’ Johnny told The Southern Star.

‘A crew of 43 arrived here about six weeks ago and spent two days filming the ad and were going from 7am to 7pm. It was tough going being thrown off Black Beauty several times – I was black and blue for a few days.’

Using an Italian themed score to portray the marriage of Italian food with the charm of West Cork, the ad also features a group of nuns on mopeds. 

No surprise, then, that it has two Father Ted connections – it was voiced by Fr Dougal actor Ardal O’Hanlon and directed by Declan Lowney, the director of the Father Ted series. 

Johnny said the feedback from the ad has been overwhelmingly positive as the whole country gets to know about Ireland’s only buffalo farmer, the producer of artisan buffalo mozzarella from his herd of 245 West Cork buffalos.