A TOTAL of 70 Irish tourism businesses, including the Trident Hotel in Kinsale, Acton’s Hotel in Kinsale and the Celtic Ross Hotel in Rosscarbery, joined Tourism Ireland at World Travel Market (WTM) in London last week.
WTM heralds the beginning of Ireland’s promotional drive overseas for the 2018 season.
Over the three days, the Irish companies engaged in thousands of meetings with British and international tour operators – to negotiate and exchange vital contracts for 2018.
Organisers estimate that almost €3.4bn worth of business was done at last year’s event.
Ireland’s strong presence at World Travel Market is particularly important this year, in the context of Brexit and its implications for Irish tourism, in 2018 and beyond.
With about 182 countries and regions all vying for business at WTM, Tourism Ireland aimed to stand out from the crowd and capture the attention of the global media and travel professionals in attendance. Tourism Ireland – working in partnership with Fáilte Ireland and industry partners – highlighted Ireland’s unique offerings for potential visitors around the world, including Ireland’s Ancient East and the Wild Atlantic Way which includes West Cork.