BY KIERAN O’MAHONY
A NEW business guide for Kinsale is an example to other coastal towns of how to evolve and to market themselves, 120 guests were told at a launch event in the Blue Haven Hotel, Kinsale, on Tuesday night.
‘Doing Business in Kinsale’ is a new, glossy 80-page book highlighting why Kinsale has built a well-deserved reputation as a great place to live and work.
The brainchild of Cormac Fitzgerald, managing director of Fitzgerald & Partners, accountancy firm in Kinsale, he engaged Star Creative (the marketing services division of The Southern Star) to work on the project as a joint venture.
The guide features articles from leading commentators, business people and politicians from across Ireland, including high-profile economist Jim Power, Ger O’Mahoney, managing partner PWC and Chair of ‘Visit Cork’ Strategic Task Force, Niall McCarthy, Managing Director of Cork Airport, Colm Crowley, Head of RTÉ Cork, as well as Kinsale Chamber of Tourism & Business and the Kinsale Good Food Circle.
Launching the guide by video link, Minister for Foreign Affairs & Trade, Simon Coveney TD, said that this book ‘will remind people what a gem we have here.’
‘Kinsale is a fantastic place to do business and, even though it’s a relatively-small place, it has it all.
This guide will remind people that this is a town moving in the right direction and it’s an example to other coastal towns how to move on,’ said Mr Coveney.
Cormac Fitzgerald said it was great to see all strands working together and he thanked Star Creative for doing a superb job in creating the book, its e-edition and all the associated marketing.’
‘We wanted to create a guide to promote Kinsale to a wide yet targeted audience of key investors, influencers, entrepreneurs or expatriates looking for the ideal location to live, relocate or to develop a business. Kinsale offers a great quality of life, a vibrant business community and is only 20 minutes from Cork city, Cork Airport and the motorway network,’ said Cormac.
Sean Mahon, managing director of Star Creative, said he agreed immediately to the idea when Cormac suggested it. ‘As a businessman and family man, I always think of Kinsale as a great place to be based for a good work-life balance. It has a vibrant and eclectic business community, access to good education options, first class shops, hotels and restaurants and great connectivity,’ said Sean.
The launch was also addressed by Deputy Jim Daly, Senator Tim Lombard, and head of RTÉ Cork, Colm Crowley. Deputy Margaret Murphy O’Mahony said this guide ‘encapsulates all that living, working and visiting Kinsale has to offer.’
‘Doing Business in Kinsale’ is available as a hard copy and as a digital edition at www.doingbusinessinkinsale.com and will be promoted via social media, email and a targeted mail-out of the book to key individuals in business and government in Ireland, the UK and overseas.