How Fáilte Ireland is using Virtual Reality technology to sell the Wild Atlantic Way

March 15th, 2016 4:41 PM

By Siobhan Cronin

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Fáilte Ireland has announced that it has captured a number of unmissable experiences along the Wild Atlantic Way for virtual reality (VR) viewing, giving people the chance to remotely experience 3D tours of the coastal route.

Piloted last week at the international tourism fair ITB in Berlin, VR gives Fáilte Ireland the chance to show buyers and potential visitors just what they are missing. The experiences will be shared on the Oculus store where millions of people with VR headsets can download and enjoy them, further promoting Irish tourism across new and innovative channels globally.

The tourism authority are also investigating the possibility of integrating the VR experiences across their Tourist Office network and ultimately offer it to trade and industry partners to use for their own promotional activity.   

Fáilte Ireland’s director of marketing, Noel-John McLoughlin said that Virtual Reality is proving to be a game changer in how experiences are consumed and this technology is set to be the most exciting innovation in travel and tourism marketing during 2016. 'I am delighted to say that Ireland is leading the virtual charge and is at the forefront of this new wave of innovation. With these virtual tours of the Wild Atlantic Way, we can bring the excitement and thrill of the world’s longest coastal route directly to buyers, consumers and media and allow them to truly sample what Ireland has to offer,' he added.

To see the virtual reality plan explained, watch this info video:



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