THE Wild Atlantic Way can now be accessed in a new and unique fashion following the announcement by Fáilte Ireland of virtual reality (VR) experiences which can be viewed publicly via apps or on desktops as well as new 360° views.
The tourism authority recently piloted VR as a potential sales tool at ITB Berlin, one of the world’s largest tourism trade fairs.
Fáilte Ireland is now giving everyone the chance to view activities like surfing under the Cliffs of Moher, sea-stack climbing, beach-horse riding and cycling along the Wild Atlantic Way.
These are available on virtual-reality apps including LittleStar and Samsung Milk VR. Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors.
‘The world of tourism is becoming increasingly competitive,’ said Fáilte Ireland’s Daragh Anglim. ‘Using this new technology to bring almost life-like experiences to visitors as they research and book their holidays will ensure that Ireland can stand out in a crowded marketplace,’ he added.
Furthermore, it also proves that Ireland can compete with the best when it comes to employing emerging technologies and using innovation to drive tourism numbers.’
Visit www.wildatlanticway.com for more.