News

Cape Clear to get massive US audience

June 19th, 2022 11:40 AM

By Southern Star Team

Travel journalist Peter Greenberg (right) with Ruth Moran, Tourism Ireland (second right), Shane Ó Drisceoil, Karen Cottrell and Taigh Ó Drisceoil, all from Cape Clear Ferries.

Share this article

RESPECTED American travel journalist Peter Greenberg will showcase Cape Clear in a new travel programme called Hidden Ireland, which will air during prime time later this year to millions of people across the United States.

Tourism Ireland invited Peter Greenberg to film at a range of locations around Ireland for the one-hour programme. As well as PBS (Public Broadcasting Service) it will also air on a number of online streaming platforms and digital channels including Amazon Prime, Apple TV and YouTube.

Peter will share short ‘teaser’ videos in the run-up to the broadcast on his own platform  and with his 380,000 plus fans and followers on Twitter, Instagram, Facebook and YouTube.

Peter and his film crew have been shooting lots of great content on Cape Clear and filming has also been taking place in Cork city. Filming is supported by Fáilte Ireland. During his time here, Peter is also recording a three-hour radio show, called Eye on Travel, which will air on CBS Radio. Tourism Ireland has arranged for Peter to interview a range of personalities for the show – including artists, actors, chefs, historians, storytellers and tourism industry operators.

Alison Metcalfe, Tourism Ireland said: ‘Publicity and broadcasts like this are a key element of our programme of activity, to encourage travellers in the United States to put Ireland on their holiday wish-list for this year and beyond.

‘The United States is the second-largest market for visitor numbers to the island of Ireland. In 2019, we welcomed 1.7m American visitors to the island of Ireland. It is our most important market in terms of revenue, responsible for 27% of all tourist revenue; revenue generated by American visitors in 2019 was €1.6bn.’

Share this article


Related content

Subscribe

to our mailing list for the latest news and sport:

Thank You!

You have successfully been subscribed to SouthernStar newsletter!

Form submitting... Thank you for waiting.